Email marketing is more cost effective than direct marketing because it’s paperless. Email Marketing opens you up to your audience’s customer database. You can directly target your target market through data mining. Email Marketing helps you analyze hard bounces (emails sent to invalid addresses), open rates (number of emails opened), and soft bounces (email could…
Social media is a tool used by businesses and consumers to create a community and establish a personal brand. The different social media tools you use depends on your target market and where your audience is heavily concentrated. Wendy Williams has a interactive television show focused on celebrity news and gossip. She is very interactive…
Search Engine Optimization is the process of designing a site and its content so that search engines find the site without being paid to do so. The goal is to improve visibility on search engines with organic searches. Organic searches are the use of key words or phrases that will pop up websites by the…
To decide how you want your website layout to be first, identify the necessary content for your website. The goal is to have a clear, crisp presentation because viewers skim instead of read most content it is best to have information in a column fashion. If the copy is too long you should assume that the…
Before we begin, make sure your website is operating and doing what it’s intentional job is supposed to do. If not please refer to my last post on Tips & Tricks of Internet Marketing and specifically read the Web Performance section. Once that is established let’s dive into the different mediums in which your website…
Office Manager & Production Assistant- The Chi-League Classic is a event held every year by Nike in Chicago,IL. This year we combined consumer with the Nike brand and basketball. We had a live band/acts, barbers, local Chicago food vendors such as Harold’s Chicken and more! Celebrity guest included Anthony Davis from the New Orleans Pelicans,…
Basketball Wives of LA, Patrice Curry opens up about who she is as a woman, mother and wife on and off the camera. The native Illinoisan shares with us her spiritual life and dealing with the loss of her mother which prompt her to write “Still Smiling…Short Stories of Children Coping with Death”. On who…
Learning how to navigate and use the Internet not just for Social Media but for effective Marketing is a great way to differentiate yourself from competitors. These tips and tricks will help you reach the goals you set out for your Business or Personal Brand. 1.Establish what you are using the Internet for and who…
Nadia Adams 